PRADEEPA JEEVA

HEAD, INTERNATIONAL OPERATIONS

Pradeepa Jeeva is a Producer and Social Entrepreneur. She was named in Variety’s prestigious 40 under 40 “Hollywood’s New Leaders: 2016” while she was Head of Development at Machinima Inc. She was also named by NBC Universal as one of the 26 Asian American’s to watch out for in 2017 “Redefine AtoZ” Pradeepa got her start by heading production for The YOMYOMF Network, which was part of YouTube’s original content initiative. YOMYOMF was founded by Justin Lin ( Fast & Furious/Star Trek Beyond). Pradeepa founded Jeeva Productions in 2013 to provide guidance and expertise to non-profits on integrating their campaigns across digital platforms. Pradeepa launched successful digital campaign’s for bedsider.org and thetruth.com bringing over 3M unique views to both campaigns. She also launched the largest anti-tobacco campaign with the truth ® spearheading their guerrilla marketing campaign’s across 49 states and managing all truth ® tours for 7 years. 

Pradeepa is passionate about using media and technology to empower disenfranchised communities. She worked closely with schools and educators in Northern Sri Lanka training them in production techniques to create E-Curriculum lessons. Pradeepa was a 2017 Acumen Global Fellow. She was placed in Mumbai, India at Under The Mango Tree, where she launched the brand and marketing department. Under The Mango Tree reduces poverty in rural India through beekeeping. Pradeepa is the Head of Content Strategy for Snake Nation, a disruptive media and technology company based on Cape Town, South Africa, where she was the global lead to expand Planned Parenthood’s global initiative in Burkina Faso. She oversaw a staff of 150 in Burkina Faso conducting training in technology, design, production and editorial to create messaging around Sexual Reproduction Health. Currently she is the lead digital consultant at Derana Media, located in Colombo, Sri Lanka. Pradeepa oversees over 250 creators and is working on building out their digital model.

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