Sridevi Koneru Rao


Sridevi leads the long range strategy and planning for Cisco’s Customer Experience. In this role she manages the portfolio for scaling the design, launch and delivery of the next generation Cisco CX.

Prior to this, Sridevi led the portfolio strategy and operations for Adobe’s Digital Media suite of products. In this role, she is responsible for creating winning investment and market strategy to drive revenue growth while keeping the business process and operations humming.

Sridevi is very passionate about developing strategy for growth related opportunities. At Infinera and at Cisco Sridevi unveiled the power of developing the core data and analytics platform that was instrumental in the execution of the digitization strategy.
She is responsible for identifying and executing on growth levers that leverage IT, Operations and Go-to-Market functions across Cisco’s product and services portfolio.

Sridevi has a unique profile that spans Product Development, International Market development, Sales operations and Business development. In her previous role, Sridevi was General Manager for the Wireless Business Unit for the APJC region based out of India. In this role, she developed several programs to accelerate wireless adoption in Asia and Emerging markets and led the R&D team in the region. Sridevi excels at business planning and mapping insights to decision making to enable growth strategies.

Sridevi is keen about talent development to create high performance organizations. She strongly believes that high employee satisfaction leads to high customer satisfaction. Sridevi has created and led several programs within and outside Cisco to support this cause through affinity groups and technology adoption.

Sridevi has a MS in Computer Science from SCU, California and an MBA from Wharton, University of Pennsylvania. She is a committed yoga practitioner and a disciplined meditator. As an avid hiker, and her recent accomplishments include running a marathon at the Everest Base camp and summiting Mt Kilimanjaro-the highest peak in Africa, and Mt Whitney-highest peak in contiguous United States. Sridevi is very passionate about giving back to society and is an active member of Akshaya Patra foundation, Sankara Eye Foundation specifically oriented to address poverty and hunger for school children.

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